Electric Lady Artist Management was founded in 2012 with one sole objective: To harvest and develop authentic musicians from all genres using the studio’s infrastructure and vast industry network to support them. The company roster now includes Nashville based, alternative country singer, Nikki Lane (New West Records), lo-fi folk phenom, Mechanical River, and London bred, New York based multi media artist David King Reuben. Upon launching, the management company also co-founded a one-day music festival dubbed Heartbreaker Banquet, using the same vision to support new acts. “Heartbreaker,” now known for it’s early recognition of up-and-coming talent, was among the very first to feature such artists as Gary Clark Jr., Phosphorescent, Shovels & Rope, Father John Misty, Lucius, Elle King and Leon Bridges.